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What happened
Zee Entertainment Enterprises has filed a lawsuit against Nykaa in the Delhi High Court, alleging that the beauty ecommerce marketplace used Zee’s copyrighted music in Instagram reels to promote its products without securing the proper permissions. The legal filing, which exceeds 900 pages, references 12 specific Instagram reels as evidence and claims the music licensing arrangement Zee holds with Meta Platforms permits only non-commercial individual use.
Nykaa’s legal representatives informed the court that the identified reels featuring the disputed music have since been taken down. Zee is seeking damages totaling ₹2 crore for this alleged infringement. This case draws attention to the complexities surrounding content use and copyright compliance in brand marketing on social media.
Why it matters
The suit comes amid a growing trend of commercial entities using short-form video content on platforms like Instagram to engage consumers, frequently leveraging popular Hindi songs to enhance reach and appeal. However, recent court rulings have imposed stricter standards for licensing music commercially, rejecting broad statutory licenses and emphasizing the need for explicit rights-holder consent.
This evolving legal environment pressures digital brands, especially those intensifying content-led commerce strategies like Nykaa, to carefully navigate music rights to avoid costly litigation. Past notable cases, including disputes involving T-Series and ShareChat, as well as Tips Industries and Wynk Music, have reshaped the norms and expectations for music usage on digital and social platforms.
What to watch next
The next hearing in this case is scheduled for May 26, which could clarify how courts will handle commercial use of licensed music on social media by ecommerce players in India. Observers will be attentive to whether the court reinforces the need for separate commercial licenses distinct from consumer-facing agreements with platforms like Instagram.
Nykaa’s strategy of relying heavily on video-centric content marketing to fuel rapid user and revenue growth may face increased scrutiny and possible added compliance costs if the court rules against its current practices. The outcome could set an important precedent influencing how digital brands and platforms approach music licensing and copyright enforcement in India’s expanding online ecosystem.