Zomato has ventured into rapid food delivery by deploying vending machines in Gurugram offices, moving food closer to consumers and experimenting with new service models to enhance convenience and rebuild ties with restaurants.
- Zomato launches vending machines for rapid food delivery in Gurugram offices
- New model aims to bring food closer to consumers to reduce wait times
- Move may improve cooperation with restaurants amid rising platform fees
What happened
Zomato has started piloting a new rapid food delivery solution called 'Zomato Now,' consisting of vending machine food pods installed at corporate offices in Gurugram. These machines store ready-to-eat meals in partnership with local restaurants, allowing employees to get food instantly without waiting for traditional delivery.
This experimental approach differs from the company's usual emphasis on faster rider delivery networks by placing prepared meals physically closer to consumers. The launch also follows several recent service innovations by Zomato, reflecting its push to diversify convenience offerings and improve user experience.
Why it matters
Zomato’s vending machine initiative comes amid friction between food delivery platforms and restaurants over high fees and commissions. By directly partnering with eateries for this model, Zomato seeks to create a mutually beneficial channel that may ease restaurant concerns and restore trust.
Financially, this move supports Zomato’s broader growth and profitability goals. The company’s food delivery business reported strong adjusted EBITDA and revenue growth in Q1 FY27 despite ongoing cost pressures. The vending machines bolster operational stability by expanding service options and strengthening restaurant relationships.
What to watch next
Market observers will be closely monitoring the pilot’s reception among corporate consumers and restaurant partners to determine if this approach can scale beyond Gurugram. Its success could influence new rapid delivery formats industry-wide.
Additionally, how Zomato balances competitive pricing, operational costs, and restaurant fees in this vending machine venture will be critical. The company’s ability to maintain profitability while reducing delivery times could reshape rapid delivery strategies in India’s evolving foodtech landscape.