Nuuk, a direct-to-consumer home appliances brand founded in 2023, is raising around ₹100 crore in a new funding round led by Wipro Consumer Care Ventures and RPSG Capital Ventures. This round values the company at about ₹500 crore, marking a notable increase since its Series A in 2025.
- ₹100 Cr funding round led by Wipro Consumer Care Ventures and RPSG
- Valuation rises to approximately ₹500 Cr
- Focus on portfolio expansion and increasing local manufacturing
What happened
Nuuk, the India-based direct-to-consumer home appliances brand, is raising about ₹100 crore (roughly $10.5 million) in a funding round led by Wipro Consumer Care Ventures and RPSG Capital Ventures. This new investment values the company at around ₹500 crore ($53 million), a significant increase compared to its last Series A round of $6.6 million closed in August 2025.
Founded in 2023 by Gazal Kalra, cofounder of Rivigo, and Shalabh Gupta, former chief growth officer at Noise, Nuuk offers a range of design-focused home and kitchen appliances including vacuum cleaners, fans, heaters, air fryers, juicers, and mixer grinders. The company markets its products through its own website, major ecommerce marketplaces and quick commerce platforms, as well as offline retail outlets.
Why it matters
This funding round highlights growing investor enthusiasm for Indian startups focused on differentiated and design-centric home appliances. Nuuk’s plans to deploy the capital on expanding its product offerings, driving innovation, and strengthening its supply chain align with broader market trends prioritizing domestic manufacturing and innovation.
Currently, about 20% of Nuuk’s products are made in India, with an ambitious goal to increase this to over 50% by FY26. This emphasis on local manufacturing will likely improve cost efficiencies and supply resilience, while also supporting the government's push for greater indigenous production in the consumer durables space.
What to watch next
Key developments to monitor include how the funds will accelerate Nuuk's product innovation pipeline and domestic manufacturing capacity. Expanding the portfolio to capture more segments within home and kitchen appliances will be critical for competing against both established brands like Philips and Bajaj, and emerging startups.
Additionally, watching how Nuuk scales its online and offline sales channels will provide insight into its growth trajectory. Given the competitive landscape and rising consumer demand for smart and stylish appliances, Nuuk’s execution on manufacturing, distribution, and brand building will determine its market position in the coming years.